Abstract—Green IT is a buzzword, doing the rounds all over the world these days. Considering today’s scenario, we can easily make out the growing awareness of organizations’ ecological responsibilities and sustainability. Also management depicts that sustainability is literally taking a leap to develop environment friendly technologies, also it has been noticed that to solve the sustainability concern, together organizations’ green competitive positioning and sustainability less work has been done. Although, not much of researches’ has been conducted to explore how Greening Technologies (Green IT), can help organizations attain competitive advantage with branding of Green IT and develop sustainability. The main motive of this paper is to propose a framework with regard to the roles of branding of Green IT in the quest of sustainable development of IT companies. The major objectives of the paper are to find the relevance of Green IT in IT companies and to find an answer for the following questions – What is the relevance of Branding of Green IT? How Green IT can help IT companies in their sustainable development?
Index Terms—Branding, green IT, sustainability.
Meenakshi Sharma is with Anamica Singh, BIT Mesra, India (e-mail: meenakshi_pradeep@rediffmail.com).
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Cite:Meenakshi Sharma and Anamica Singh, "Relevance of Branding of Green IT for Sustainable Development of IT Companies," Journal of Clean Energy Technologies vol. 1, no. 3, pp. 194-197, 2013.
